Optus is on a mission to forge a new kind of category where telco meets broadcaster. Re was engaged to transform the brand to signal a significant transformation. The new brand needed to be more tonally diverse, more entertainment focused and less playful.
Artist interpretation of Yes, by Gemma O'brien
Designed at Re Creative Director: Chris Maclean Design Directors: Peter Craggs, Nerida Murphy Designers: Michael Webster, Mike Kirkpatrick, Alex Creamer, Mariko Elliott Writers: Shannon Bell Thanks to: M&C Saatchi Sydney, Buck Sydney, Emotive, Resolution, The Works, Universal Music, With Collective, Jacky Winter Group Artists: Bafcat, Dan Leydon, Dave Foster, Gemma O'Brien, Numskull, We Buy Your Kids