Michael M Webster

Optus

Optus is on a mission to forge a new kind of category where telco meets broadcaster. Re was engaged to transform the brand to signal a significant transformation. The new brand needed to be more tonally diverse, more entertainment focused and less playful.

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Artist interpretation of Yes, by Gemma O'brien

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    Designed at  Re   Creative Director: Chris Maclean Design Directors: Peter Craggs, Nerida Murphy Designers: Michael Webster, Mike Kirkpatrick, Alex Creamer, Mariko Elliott Writers: Shannon Bell Thanks to: M&C Saatchi Sydney, Buck Sydney, Emotive, Resolution, The Works, Universal Music, With Collective, Jacky Winter Group Artists: Bafcat, Dan Leydon, Dave Foster, Gemma O'Brien, Numskull, We Buy Your Kids     Awards  Distinction Large Brand AGDA 2016 Distinction Logo AGDA 2016 Distinction Brand Experience AGDA 2016 4 x Finalist ADGA 2016     Appears on   Brand New   Behance   Brandemia

 

Designed at Re

Creative Director: Chris Maclean
Design Directors: Peter Craggs, Nerida Murphy
Designers: Michael Webster, Mike Kirkpatrick, Alex Creamer, Mariko Elliott
Writers: Shannon Bell
Thanks to: M&C Saatchi Sydney, Buck Sydney, Emotive, Resolution, The Works, Universal Music, With Collective, Jacky Winter Group
Artists: Bafcat, Dan Leydon, Dave Foster, Gemma O'Brien, Numskull, We Buy Your Kids

 

Awards

Distinction Large Brand AGDA 2016
Distinction Logo AGDA 2016
Distinction Brand Experience AGDA 2016
4 x Finalist ADGA 2016

 

Appears on

Brand New
Behance
Brandemia