Michael M Webster

Rooftop

Cocktail in hand, vivid white and blue surrounds. Sounds more like a holiday in Santorini, than just another day in Sydney.

Get a taste of European summer – sans jetlag and price tag – at the Rooftop Pool and Bar, Intercontinental Double Bay.

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 Rooftop Pool Bar recently opened its doors to the public to share its panoramic views of Sydney Harbour with locals and hotel guests alike. To mark this change, Re created a brand for the bar that reflected the epic location and luxury feel that make Rooftop such an iconic destination.   Taking cues from the space itself, the brand is built on simple stripes that become the building blocks to create bold patterns and illustrations, while the six stripes of the logo are a nod to the bar’s sixth floor location. The result is a striking visual system that expresses the Rooftop spirit while remaining flexible enough to support future growth. 

Rooftop Pool Bar recently opened its doors to the public to share its panoramic views of Sydney Harbour with locals and hotel guests alike. To mark this change, Re created a brand for the bar that reflected the epic location and luxury feel that make Rooftop such an iconic destination. 

Taking cues from the space itself, the brand is built on simple stripes that become the building blocks to create bold patterns and illustrations, while the six stripes of the logo are a nod to the bar’s sixth floor location. The result is a striking visual system that expresses the Rooftop spirit while remaining flexible enough to support future growth. 

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