The building that needs no introduction. You probably wouldn’t expect the Sydney Opera House to have any problems attracting an audience. Yet when we started working with them back in 2014, we realised they were facing exactly that. So with a challenge to change perceptions and a vision of a sculptural form language, we set out to create a brand that could live up to the building.
Designed at Interbrand Australia with a large cohort of designers, strategists, writers and motion designers.